BIOGRAPHY
about Nick Ede
Brand & culture expert
Nick Ede is a multi-award-winning TV presenter, Brand and Culture commentator, Producer and Charity Campaigner. He is founder of the award-winning East Of Eden PR, Style For Stroke Foundation and Joyfulness Studios.
Nick is a regular panellist on Good Morning Britain on ITV, the UKs most watched breakfast show.
Nick is currently starring in the UK wide Sarsons Fryday Campaign. As The Chip Advisors, Nick and drinks expert, Andy Clarke are travelling all over the UK to help save the nations chippies!
He is also starring in this summer’s Scamp and Dude sustainable fashion campaign with his Joyfulness Studios business partner Donna Easton.
Nick is an intelligent, articulate, compassionate and amusing presenter who appears in the UK media daily commentating on current brand and culture stories. Whether it’s about the new England Football Kit, Air Fryers of Love Island his comments can be read in publications including The Spectator, BBC Culture, OK!, HELLO! Closer, Daily Mail, The Sun, Tatler, The Daily Express, Telegraph, Mail Online, Grazia and the Evening Standard.
Nick is the founder of the multi-award winning East Of Eden PR Agency who have worked with some of the biggest brands and celebrities in the world including Virgin Limited Edition, Next, Karen Millen, Recycle Your Electricals, The Perfume Shop, Spanx, BBC Children In Need, Jeans for Genes, The Global Gift Gala, Puma, Absolut Elyx, O Beach Ibiza, I Heart Wines and many more.
Over the past 20 years Nick has appeared on TV and Radio as a regular expert including Good Morning Britain, Lorraine, Trisha Goddard Show, OKTV, The Royal Box , Ultimate Matchmaker for W Channel, season three of Project Catwalk , 24 Hour Catwalk with Alexa Chung for Lifetime. He won Celebrity Ready Cook against Sinitta! and this keen interest in food led him presenting food strands and gourmet guides for shows including Taste on Sky One and Market Kitchen on UK Food. Nick has also been mentor on Diet On The Dancefloor, Celebrity Scissorhands, Petes PA and he organised a celebrity wedding from scratch for the hit ITV2 3 part reality show Michelle and Andys Big Day.
Nicks sharp wit and flair for story telling paired with his professional expertise make for a speaker who educates and entertains in equal measure. His candid and often hilarious accounts of building his career always captivates a room.
In summer 2023 Nick brought his new talk ‘ The Revolution Of Kindness’ to festivals including Wellnergy,Verve Festival and Carfest 23 with more in 2024.
STYLE FOR STROKE
Nicks life changed when his beloved mother Eleanor died of a stroke on the 31st of August 1997 – a significant date that would be remembered by many people across the world as the day that Diana Princess of Wales was killed. Nick and his family suffered from their own loss, that of the family matriarch and family glue that kept them all together. After suffering a nervous breakdown and spending nearly a year off work to deal with his bereavement Nick felt the frustration of not knowing what a stroke was. He contacted the Stroke Association, the national charity for stroke in the UK and asked to meet them and to see if he could hel p in any way. After meeting with the charity and learning more about stroke, Nick decided to dedicate his spare time to raising awareness for stroke amongst the younger generation who invariably thought of stoke as something that only affected old people.
Since 1998 Nick has spent countless hours of his time devoting his energy to making a diffe rence. Because he isn’t particularitysporty Nick decided to put on a party to raise awareness for the stroke. Thus followed 20 years of A Night With Nick , a star- studded party held in London that benefited the Stroke Association. Nick canvassed celebrities and influential people to attend his events to get the word out that Stroke affects everyone and there is no cure. Since 1998 Nick has had support for his work fr om many household names including Kelly Osbourne, Zoella, Victoria Beckham OBE , Jamie Oliver, Jonathan Shalit OBE, Andrea McLean, Denise Van Outen, Naomi Harris OBE, Konnie Huq, Vogue Williams, Arlene Phillips CBE, Patsy Palmer, Kelly Rowland, Lorraine Ke lly MBE and respected brands including Swarovski and The Perfume Shop.
Throughout his time awareness raising for stroke, Nick has been asked by other charities to lend his support as either a campaigner, thought leader or influencer in the charity arena. Nick has successfully created charity campaigns that have in total raised hundreds of thousands of pounds for charities including BBC Children In Need he created Pop Goes The Musical and Celebrity Style Challenge, ITV Text Santa creating Celebri- Trees with Kylie Minogue and the retailer Liberty London, WE DAY UK , Diana Award, Anti Bullying Pro, Marie Curie, Rays of Sunshine, Variety, Mothers to Mothers and MTV Staying Alive.
His passion to make a difference and create campaigns that are impactful and tap into the zeitgeist of the giving culture is second to none and has successfully turned doing good into a business.
Nick has devoted his spare time to help many causes as a volunteer he has given his time to hosting events for Breast Cancer Care, Jeans for Genes, Rays of Sunshine, Stroke Scotland, Pink Ribbon Foundation and You You Mentoring to name but a few. Nick never says no and if he can help he will; from support via his social media to asking his well - known friends to help others less fortunate Nick is a symbol of passion and perseverance who has shown that out of a dark period, great and good things can happen.
In 2018 Nick launched Style For Stroke as a charitable foundation with the key aim to give grants to people under 40 who have suffered from stroke – helping pay for extra therapy sessions, practical care and repurposes their homes to accommodate their disabilities – he partners with InterAct Stroke and The Stroke Association. The latest campaign 'Jumpers For Joy' saw Nick collaborate with Fund Jumpers to create sustainable jumpers with talent including Emilia Clarke, Naomie Harris and Nicole Scherzinger all supporrting the campaign.
Nicks work in the past 20 years has changed the lives of many people who have needed to have the support, help and energy that Nick gives to everything he does. He has been recognised with numerous awards including London Lifestyle Award (London Personality of the year), Scottish Fashion Awards ( Communicator of the year, Fashion Philanthropist of the year) , Life After Stroke Award for service to volunteering, Global Gift Award ( Philanthropist of the year) Last year, his agency EastofEden London was finalist for both PR Week’s Force for Good award and The Drum Scottish Event Awards for Charity Event of the Year. In 2020 Nick won the Dress For Success UK PR award for his contribution to charity.
As a powerhouse who is passionate about people and purpose; who wants to make a difference Nick Ede is truly a unique character.