Popular culture expert
Nick Ede is a multi-award-winning Popular Culture Expert and TV presenter.
His career is firmly rooted in TV and Brand and his agile approach blends an insatiable interest for trends, with his business savvy mind-set in an ever-changing media landscape. Nick is the go to guy for all things, Popular Culture, Brand, Food, Business, Style, Philanthropy, Royal, Romance and much more.
Nick has over 15 years of TV experience and is currently regular expert on GMB on ITV, `The Royal Agenda on Royalty TV and The Royal Box for Yahoo! with an audience of over 2 million.
Recently he has been starring in the flagship UKTV show Ultimate Matchmaker for W Channel. He is also a regular on Sky News, commenting during the Paper Review section and on topical debates.
Nicks podcast imPODster Syndrome sees him interviewing celebrities about Imposter Syndrome and how they cope with it.
He is well known in the UK as Fashion host on OK! TV on Channel Five presenting the weekly strand ‘EEEK or CHIC!’ for over a year.
Nick was the head judge on the 3rd Season of Project Catwalk for Sky One offering advice and his opinionated views to the contestants and working alongside Kelly Osbourne, Ben Di Lisi and Paula Reed. The show gave Nick an international appeal as it has been seen in Canada, the US and Europe. He then went on to be a judge on the US Lifetime TV Show, 24 Hour Catwalk with Alexa Chung and Derek Blasberg. He won Celebrity Ready Cook against Sinitta! and has a keen interest in food which has led him to presenting food strands and gourmet guides for shows including Taste on Sky One and Market Kitchen on UK Food.
For over three years’ Nick was the lifestyle expert on LK TODAY on GMTV and fashion agony uncle with Brendan Courtney on The Trisha Goddard show on Five. In 2008, he was celebrity correspondent for the hit Canadian entertainment show, E! Talk Daily for 3 years.
Nick started off his TV career fresh from being a runner with a 6-month stint as the lifestyle sidekick for the live, daily Russell Grant Show for Sky One where he presented and produced his own items. Other television appearances include Lady Gaga for Style Channel, Trinny and Susannah Undressed, How to be Famous, Oscars 2008 - 2019, National Television Awards 2007 –2014, Pete’s Pa on Living, Secret Life of Celebrities for Five, Celebrities Exposed for ITV2 and Celebrity Punch Ups for E4.
Nick has been a regular commentator of popular culture and celebrity for publications including
Daily Mail, Vogue, Glamour, Daily Express, OK!, Grazia, Hello Magazine, Closer Magazine, Wall Street Journal, Vanity Fair, Attitude, Metro, US Weekly and many more
Ede was raised in Edinburgh, Scotland, and studied Fine Art at Glasgow School of Art and English and Drama at Bretton Hall, Leeds University. For over eight years, he worked on developing marketing strategies for brands including, Apollo Leisure, American Express, The Telegraph Newspaper and set up the entertainment department for lastminute.com.
From an early age Nick was taught that being a philanthropist is not just about writing a cheque, it’s about holding a hand and doing whatever you can to help and make lives better for other people.
Nicks life changed when his beloved mother Eleanor died of a stroke on the 31st of August 1997 – a significant date that would be remembered by many people across the world as the day that Diana Princess of Wales was killed. Nick and his family suffered from their own loss, that of the family matriarch and family glue that kept them all together. After suffering a nervous breakdown and spending nearly a year off work to deal with his bereavement Nick felt the frustration of not knowing what a stroke was. He contacted the Stroke Association, the national charity for stroke in the UK and asked to meet them and to see if he could hel p in any way. After meeting with the charity and learning more about stroke, Nick decided to dedicate his spare time to raising awareness for stroke amongst the younger generation who invariably thought of stoke as something that only affected old people.
Since 1998 Nick has spent countless hours of his time devoting his energy to making a diffe rence. Because he isn’t particularitysporty Nick decided to put on a party to raise awareness for the stroke. Thus followed 20 years of A Night With Nick , a star- studded party held in London that benefited the Stroke Association. Nick canvassed celebrities and influential people to attend his events to get the word out that Stroke affects everyone and there is no cure. Since 1998 Nick has had support for his work fr om many household names including Kelly Osbourne, Zoella, Victoria Beckham OBE , Jamie Oliver, Jonathan Shalit OBE, Andrea McLean, Denise Van Outen, Naomi Harris OBE, Konnie Huq, Vogue Williams, Arlene Phillips CBE, Patsy Palmer, Kelly Rowland, Lorraine Ke lly MBE and respected brands including Swarovski and The Perfume Shop.
Throughout his time awareness raising for stroke, Nick has been asked by other charities to lend his support as either a campaigner, thought leader or influencer in the charity arena. Nick has successfully created charity campaigns that have in total raised hundreds of thousands of pounds for charities including BBC Children In Need he created Pop Goes The Musical and Celebrity Style Challenge, ITV Text Santa creating Celebri- Trees with Kylie Minogue and the retailer Liberty London, WE DAY UK , Diana Award, Anti Bullying Pro, Marie Curie, Rays of Sunshine, Variety, Mothers to Mothers and MTV Staying Alive.
His passion to make a difference and create campaigns that are impactful and tap into the zeitgeist of the giving culture is second to none and has successfully turned doing good into a business.
Founder of London-based independent PR agency, East of Eden, Nick and his team specialise in Brand Experience and Social Change, with a roster that includes; Global Gift Gala, BBC Children In Need, Rays Of Sunshine, Bowel and Cancer Research, The Diana Awards, British Asian Trust, MTV Staying Alive and Pink Ribbon Foundation. Last year alone saw him help raise over a million through various fundraisers, charity galas and campaigns.
Nick has been instrumental in working with philanthropist and charity campaigners Maria Bravo, founder of the Global Gift Foundation and Hollywood Actress, Eva Longoria Baston, in expanding the Global Gift Gala into a global platform for good. The annual events raise funds for foundations and charities indigenous to where the events are hosted. In 2017 Nick managed to br ing the event to his home city of Edinburgh, Scotland raising funds and awareness for Place2Be Scotland and in London for charities including Great Ormond Street Hospital, Rays Of Sunshine, Caudwell Children, The Diana Award and Unicef – and with more cities in 2019 Nick and Maria are aiming to do more good around the world.
Nick has devoted his spare time to help many causes as a volunteer he has given his time to hosting events for Breast Cancer Care, Jeans for Genes, Rays of Sunshine, Stroke Scotland, Pink Ribbon Foundation and You You Mentoring to name but a few. Nick never says no and if he can help he will; from support via his social media to asking his well - known friends to help others less fortunate Nick is a symbol of passion and perseverance who has shown that out of a dark period, great and good things can happen.
In 2018 Nick launched Style For Stroke as a charitable foundation with the key aim to give grants to people under 40 who have suffered from stroke – helping pay for extra therapy sessions, practical care and repurposes their homes to accommodate their disabilities – he partners with InterAct Stroke and The Stroke Association.
Nicks work in the past 20 years has changed the lives of many people who have needed to have the support, help and energy that Nick gives to everything he does. He has been recognised with numerous awards including London Lifestyle Award (London Personality of the year), Scottish Fashion Awards ( Communicator of the year, Fashion Philanthropist of the year) , Life After Stroke Award for service to volunteering, Global Gift Award ( Philanthropist of the year) Last year, his agency EastofEden London was finalist for both PR Week’s Force for Good award and The Drum Scottish Event Awards for Charity Event of the Year. In 2020 Nick won the Dress For Success UK PR award for his contribution to charity.
As a powerhouse who is passionate about people and purpose; who wants to make a difference Nick Ede is truly a unique character.